Capital City Shows Where Their Heart Is Through Pink Ribbon Button Campaign

Baton Rouge, LA December 15, 2009 – The Cancer Services wig boutique received a $1,580 donation this week to help purchase wigs for women who are going through chemotherapy and mastectomy supplies for women affected by breast cancer all thanks to The Sharmooz.

During October, The Sharmooz launched a “Where the Heart is” Pink Ribbon Button Campaign. Buttons were placed at various retailers in our area and Cancer Services became the beneficiary of the proceeds from sales.

“We wanted the community to support women who have faced breast cancer,” Ann Tillage, owner of The Sharmooz, said. “Their small gesture of a $2.00 donation for a button is now going to help deliver much needed guidance during treatments and assist women with mastectomy materials, wigs, and other necessities.”

Thirty donation boxes were strategically placed at local clinics, office complexes, boutiques and salons in support of the program and to bring awareness to the community about breast cancer. Ann and Cancer Services would like to thank all of the retailers in our community who helped to support this endeavor.

For more information on The Sharmooz , please visit www.sharmooz.com. For information about the free services and programs offered by Cancer Services, visit www.cancerservices.org or call (225) 927-2273.

PHOTO ATTACHED: (From L) Connie Caldwell, Development Director of Cancer Services, Ann Tillage of The Sharmooz, and Mimi Riché, Executive Director of Cancer Services, in the wig boutique of Cancer Services, where a $1580 donation from the Where the Heart Is campaign will help to purchase wigs and mastectomy supplies for clients.

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Since 1959, Cancer Services of Greater Baton Rouge has provided free of charge programs, services, assistance and support to meet the changing medical, financial, educational and emotional needs of cancer patients and their families within a 10-parish area. Parishes served include: Ascension, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, St. James, West Baton Rouge and West Feliciana. For more information, visit the Cancer Services website at www.cancerservices.org. Our mission is to improve life for those living with cancer.

Thank you to sponsors who funded the marketing materials and buttons - The Sharmooz, Sweet Wishes Gourmet Cupcakes, BElogic Bath & Body Products, Superior Office Products and The Lion's Gate. The final sponsors who contributed monetary donations - Tillage Construction and Near Future.